Social networking
is been used by people from the entire world these days – Facebook, MySpace,
LinkedIn, Twitter, and even sites we may not familiar. These social networks
are so popular that people spend countless hours on them.
Social
network offer efficient and powerful ways for people to communicate, at the
same time, it also increases the risk of personal information security. We can
take the most popular one – Facebook as our example. People can easily update
their photos and position with only one click. The mutual friend function will
help to expose all these things to a complete stranger. If combine all the
information on timeline, it is easily for criminal to kidnap or blackmail.
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The lack of
social network security could be even worse when people try to promote their
brand, because the promotion means more communication and more exposure. One weak
point would cause unimaginable effect, like the butterfly effect. If your click
on untrusted links or use easily-guessable passwords to protect your personal
data, hackers could use your weakness and easily get access to your account,
impersonate you and send your clients messages that appear to originate from
you. And all the bad influence will count to you, because your client don’t
know there is a hacker behind your account.
Hi!
ReplyDeleteI enjoyed reading your blog post on the lack of social network security when promoting your brand. I agree with you that one of the biggest risks for an individual on a social network is the lack of personal information security. It is extremely easy for other people to obtain information that could potentially harm you. For instance, if you make a post that states that you’re going on vaccination next week, then you have just let everyone know that your house will be vacant next week. Another example is if you make a post about something work related, then it could potentially cause you your job (there have been so many instances of this reported by the media).
I really loved how you mentioned the butterfly effect and associated it with this topic. It makes perfect sense and how a small action can negatively (or positively) impact your brand. Social networking sites make it extremely easy to communicate and if you make a mistake, then it can greatly impact the future of your brand. Although there are some setbacks to the security related with social networking, I feel that the positive aspects greatly outweigh any of the negatives.
Great blog post!